Brazil passed the General Data Protection Act (LGPD) in August 2018. The Brazilian law was inspired by the General Data Protection Regulation (GDPR), which replaced the legal standards in place in the European Union. Now it’s Brazil’s turn to move at full speed towards the LGPD’s application. Although they have common goals, there are significant
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Companies working with Digital Marketing need to manage data for their sales strategies. Thus, personal data is essential to research the market and develop the profile of the brand’s public as a way to attract new customers. Well, with LGPD’s entry into force in August 2020, all companies will have to make changes to their
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The “new” European law, GDPR, was implemented over a year ago. At this point, what do you really know about it? This is a complex law, prone to different interpretation. But, today, we are just teaching you about what a DPO (Data Protection Officer) is and what are its responsibilities and requirements. Most small businesses don’t
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