Companies working with Digital Marketing need to manage data for their sales strategies. Thus, personal data is essential to research the market and develop the profile of the brand’s public as a way to attract new customers. Well, with LGPD’s entry into force in August 2020, all companies will have to make changes to their
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The LGPD compliance process is not the same for all companies, as it depends on their needs and business type. However, there are some common mistakes when implementing the new law that can easily be avoided. We’ll list below 6 common errors in the LGPD compliance process: Underestimating LGPD Companies should consider LGPD (as well
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The General Data Protection Act (LGPD) is going to come into force in August 2020. So in order to simplify the good conduct that companies must practice in order to comply with this law, we’ll share 9 principles of the LGPD: 1) Purpose The processing of personal data must be carried out for explicit and specific purposes,
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